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As the wants and needs of the customer grew, so did the progression of the Fitzgerald group with a new shop brand called ‘Evolution’ in 2006. 

Aoife had seen that the young men’s casual wear market had evolved, which developed an opening for a stronger casual focus to stock Brands such as Jack and Jones, Superdry, 11 Degrees & Ellesse to name a few. 

Despite the recession of 2008. Our customer geographic and support had expanded which gave rise to the opening of ‘Evolution’ in Wexford town in 2010. 

The introduction of womenswear Brands like Tommy Hilfiger, G-star, Calvin Jeans and Superdry women into our Waterford store in 2020 has also added a fresh dimension to the shop coupled with a new customer base.

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